| Multimedia Messaging Service or MMS is | | | | networks, via fixed network services and |
| becoming a popular trend among the mass. This | | | | through internet browsing options. Presently, |
| service, as its name suggests, supports all | | | | multimedia messaging service is running under |
| multimedia-enabled services like image | | | | standardized mode offered by 3GPP. In |
| messaging, audio and video transferring and | | | | practice, MMS is a feature that is available |
| sending including all other rich media | | | | through GPRS setting. Content editing and |
| supports. The trend is prevalently on rise by | | | | formatting such as scaling or resizing of |
| having their root to the changes occurred due | | | | images as well as transferring them from one |
| to mobile internet. The names of the | | | | media into another is permissible. |
| supported bearers may include GPRS, EDGE and | | | | |
| 3G technologies. This continuous growth also | | | | Modes of Delivery |
| leads to the development of additional | | | | |
| features like the implementation of mp3 | | | | Primarily there are two modes of MMS delivery |
| phone. | | | | available. One is immediate delivery in which |
| | | | the client immediately receives the MMS |
| Primary Features | | | | message followed by a notification alert sent |
| | | | by Multimedia Messaging Service Centre |
| The MMS service essentially works in three | | | | (MMSC). Secondly there is another option |
| frames - (1) rich media, (2) multimedia and | | | | known as deferred delivery in which the |
| (3) multiple media. The available supportive | | | | customer is notified by MMSC about the |
| media formats include text, image, audio and | | | | availability of the MMS message and it asks |
| video. The MMS service works in unique, | | | | whether the customer is interested to |
| identified and individualized platforms in | | | | retrieve the message or not. Depending on the |
| order to instigate and continue MMS. These | | | | personal preference of the customer, the |
| platforms eventually interact with legacy | | | | message is then retrieved in the box. |
| mobile platforms, for example, contributing | | | | |
| to SMS service. The platforms are MMS Relay | | | | The difference between these two modes |
| and MMS User Database. MMS, in particular, | | | | denotes network latencies. Whether the |
| demands more advanced infrastructure to run, | | | | immediate mode or deferred mode will be |
| which means new infrastructure that is | | | | available to the customer is entirely |
| essentially compliant to MMS service. The | | | | dependent on the handset. That is, it is the |
| accessibility option is very crucial to MMS | | | | manufacturer who sets the option whether the |
| service. Essentially it should be independent | | | | set will be controlled following a specific |
| in nature where the point is concerned with | | | | mode of delivery or the customer can set it |
| accessibility. The MMS message needs to be | | | | according to his or her preference. |
| accessed by 2G and 3G mobile service | | | | |