| In order to become a successful business blogger | | | | right of the page I get 16,100,000 Google results, |
| you need to research a profitable website niche | | | | which immediately tells me this is a very popular |
| idea before attempting to build a blog. Your goal | | | | subject. * Add the results figure to the "Google |
| should be to build up your blog in such a way that | | | | results" column in the spreadsheet. Step 2 - |
| you can dominate that niche, or at least grab a | | | | Check Google Adwords Ads On the same Google |
| large chunk of that niche market. I call this "niche | | | | search results page from the step above you will |
| domination". This article is intended to get you | | | | see "Sponsored Links" by Google on the right of |
| started with finding a profitable website niche by | | | | the page. These are pay-per-click (PPC) adverts |
| explaining how to get started with your market | | | | of your potential competitors. You need to count |
| research. Selecting a niche idea requires a lot of | | | | how many there are. If there are more than one |
| market research, so if you are doing this for the | | | | screen's worth of ads then you will need to click |
| first time it can be quite time consuming and | | | | the link to "show all sponsored links" to view all of |
| repetitive. Like all things though, it does get easier | | | | them. * If there are no Adwords ads then the |
| the more you do it. There are also some great | | | | market is relatively undiscovered, or more likely is |
| tools out there that can make your market | | | | not profitable as there is not much interest in it |
| research much easier, which I write about on my | | | | from advertisers. * If there are many pages of |
| website. For the purpose of this article I use only | | | | ads (e.g. 4+) then the market is extremely |
| Google to do my initial market research. Getting | | | | competitive. For the search I've just completed I |
| Started So what interests you? It's much easier | | | | have 10 Google Adword results. Add this result to |
| to research things that interest you, so get a pen | | | | your "Google Ads" column. Step 3 - Check Google |
| and paper and write down some of your | | | | "allinanchor:" Results If you prefix your search |
| favourite subjects. Look around you now, and | | | | term with "allinanchor:" then Google with show |
| have quick wander around your office or home | | | | only results where the search term is in a URL. |
| and make notes of any items that you notice. To | | | | To do this: * Go to and search the web for |
| give you a quick example, I'm writing this on my | | | | "allinanchor:wireless keyboard" (without the |
| Dell PC. I have 2 LCD monitors connected to my | | | | quotes). * On the top right of the page I get |
| PC via a dual display graphics card. Also connected | | | | 165,000 Google results. * Add the results figure to |
| is my Microsoft trackball mouse, a wireless | | | | the "allinanchor" column in the spreadsheet. The |
| keyboard, a set of desktop speakers, and a | | | | results of 165,000 initially tells me that this is way |
| Skype video phone. I'm also connected to the | | | | to high for that search phrase to be a profitable |
| internet via my broadband modem/router. | | | | niche. Basically, you would need to beat 165,000 |
| Plugged into the front of my PC is a USB | | | | other websites that link to the phrase "Wireless |
| memory stick and a cable connecting my iPod to | | | | Keyboard". There's no need to worry at this point |
| my iTunes library. If I extend my search and look | | | | though, we will do our advance keyword research |
| around my home, there are hundreds of things I | | | | in Part 2 for much better phrases (long tail search |
| could add to my list. Many of these things are | | | | phrases). For example, "allinanchor:wireless |
| something that I may be interested in, because at | | | | multimedia keyboard" brings back only 17,800 |
| some point I've bought them. If you check your | | | | results. As a general rule, the lower the results |
| email you will normally find receipts and | | | | the easier it is for you to dominate that niche, |
| information about products and services that you | | | | providing the traffic is there to be captured. Step |
| are interested in. You get the idea...there are | | | | 4 - Check Google "allintitle:" Results If you prefix |
| many items around you that you could write | | | | your search term with "allintitle:" then Google with |
| about, so keep an open mind and don't rule | | | | show only results where the search term is in the |
| anything out until you've performed some market | | | | title of a page. To do this: * Go to and search the |
| research. It's also important to remember that | | | | web for "allinanchor:wireless keyboard" (without |
| you really only need to build this initial list once and | | | | the quotes). * On the top right of the page I get |
| just add to it once in a while. Create a shortlist Of | | | | 148,000 Google results. * Add the results figure |
| all the items listed, you will need to make a | | | | to the "allintitle" column in the spreadsheet. |
| shortlist of the ones you want to research | | | | 148,000 is again way to high for me to consider |
| further. I use a Spreadsheet application like | | | | that search term as the title of my blog, |
| Microsoft Excel to add the items I want to | | | | however "allintitle:wireless multimedia keyboard" |
| research. I create the spreadsheet with the | | | | brings me back 620 results which is excellent! |
| following columns: Subject / Google results / | | | | Already, I've built up a basic picture of the market |
| Google Ads / All in title / All in anchor The | | | | that I'm considering creating my business blog for, |
| purpose of this next exercise is to find (and | | | | with the idea of making an income from |
| eliminate) a product or topic that you've already | | | | pay-per-click adverts and affiliate links. Once |
| short-listed. Also, keep in mind that a niche can be | | | | you've completed this initial research for your |
| anything related to the topic(s) you've chosen. In | | | | short-listed topics, you may find that you already |
| part 2 of this article I will cover the next steps of | | | | have a good idea of the subject that you want |
| researching related keywords for your chosen | | | | pursue for your website niche domination. All you |
| topic(s), but first let's use a real (and completely | | | | need to do now is perform some advanced |
| random) example: Earlier I listed a few things | | | | keyword research for the topics you want to |
| around my office that were connected to my | | | | look at in more detail. I will cover this in the Part |
| computer. From this list I will use "wireless | | | | 2. |
| keyboard" for my example. I will add this phrase | | | | The Web Review Center provides information |
| to the "subject" column of my spreadsheet. Next | | | | and training on how to make money blogging |
| I will fill in the spreadsheet step-by-step to see if | | | | online. The site will help you build a successful blog |
| the subject could be something worth considering | | | | that will earn money. We publish reviews on all the |
| for my niche domination. Step 1 - Check Google | | | | tools and memberships that have helped make |
| Results * Go to and search the web for "wireless | | | | my blogs successful. |
| keyboard" (without the quotes). * On the top | | | | |