| Are you a business professional or salesperson | | | | this: Do any of your current customers on your |
| that purchases B2B sales leads as a method of | | | | client list result in repeat sales? Do any of the |
| generating new business? How do you value the | | | | current customers on your client list provide you |
| new sales leads that you purchase? I would bet | | | | with business referrals? If you are a good |
| that if you do put a value on the leads that you | | | | salesperson, then you must have answered "yes" |
| are undervaluing them.The best way to prove my | | | | to these two questions. That is why, at |
| point is with an example.Let us say that you are | | | | break-even, you should still purchase the sales |
| an attorney and that, for arguments sake, you | | | | leads. Qualified sales leads are worth more in the |
| make an average of $1000 fee for every new | | | | long-run than you realize. The larger you client |
| sales lead that turns into a client. Now, let us say | | | | base, the more repeat business and referrals that |
| that you have an opportunity to purchase sales | | | | you will get.Of course, this applies not only to |
| leads for $250 each.Would you buy the sales | | | | attorneys, but all business professionals, |
| leads if your closing ratio on these leads were 100 | | | | salespeople, and entrepreneurs that purchase B2B |
| percent? Of course you would because for every | | | | sales leads to generate new business. That |
| 4 sales leads purchased ($1000 cost) you would | | | | means, chartered accountants, mortgage brokers, |
| earn $4000 in fees (4 new clients). This is | | | | architects, auto sales reps, insurance brokers, real |
| profitable.Would you purchase the sales leads if | | | | estate brokers, website designers, caterers, |
| your closing ratio on these leads were 75 percent. | | | | engineers, advertising & marketing professionals, |
| Again, you would because you would still be | | | | pharmaceuticals sales reps, office furniture |
| making a profit.Would you buy the sales if the | | | | salespeople, and even manufacturers.So, |
| closing ratio on these leads were 50 percent? | | | | remember this the next time you have the |
| Yes, of course you still would.Would you still buy | | | | opportunity to purchase B2B sales leads: B2B |
| these leads if you closing ratio on the sales leads | | | | sales leads are worth more than you realize.Visit |
| were 25 percent? This is the tricky part. At a 25 | | | | Tino Buntic's website, and create a profile to |
| percent sales closing ratio 1 out of every 4 leads | | | | receive free B2C and B2B sales leads without cold |
| purchased would result in $1000 in income. So, if | | | | calling or prospecting. TradePals provides free B2B |
| you purchase four leads for $1000 it would result | | | | and B2C sales leads to business professionals in |
| in $1000 in fees collected. You would be breaking | | | | major cities across North America, including |
| even. Now, I ask you again, would you still buy | | | | Boston, New York, Toronto, Montreal, Chicago, |
| these sales leads if it resulted in a 24 percent | | | | Dallas, Miami, San Francisco, San Diego, Portland, |
| closing ratio? On the surface, you are breaking | | | | Seattle, Vancouver, Albuquerque, Phoenix, |
| even. So, on the surface it would not make | | | | Houston, Nasville, Jacksonville, St. Louis, Halifax, |
| sense. But, if this is your answer, you would be | | | | Calgary, Denver, Cleveland, Detroit, Boise, |
| undervaluing the worth of these sales leads.To | | | | Honolulu, and Minneapolis. Create a free |
| explain the reasoning of my answer, think about | | | | professional profile today. |