What to Do When Cheap Shares Keep Getting Cheaper

To paraphrase Sean Hannon of Seeking Alpha,bottom line... and your own job.
one of the main principles of value investing isStill, we continue to be amazed at the hesitance
that every asset is appealing at a certain price. Asof professionals in investor relations to speak
Hannon notes, people seem to be using thatopenly, generally, and practically about factors
reasoning a lot these days. But where did thethat affect their equity markets. Think of yourself
value investors go?as the Ben Bernanke of your own currency, your
Hannon mentions modern portfolio theory, whichequity. Your job involves knowing what forces
propounds that focusing on individual asset valueaffect supply and demand of your shares. There's
but not looking at relative value and risk to theno reason to be afraid of it.
portfolio is like finding a great seat on the deck ofOne the easiest things to do is to look at your
the Titanic.stock environment like the Federal Reserve sees
Joking aside, we don't want to drone on aboutthe money supply in markets. The Fed considers
investment theory: we want you to do look coolits uses then decides what policies to set and
in your investor relations or executive chair. Butwhat to tell the markets.
looking good has gotten a lot more difficult... andParticipants in the equity markets use your shares
lost some of its allure, too. It's not easy to watchfor three basic purposes: for rational investing; for
the red on your screen show downward trends inrisk-management in portfolios; and for short-term
your share price, particularly when you have tospeculation. There is patently nothing wrong
figure out how to explain it to your CEO or anwhatsoever with explaining that your shares are,
angry major investor.for instance, currently used significantly for
Put differently: when there's no fundamental wayspeculative purposes and are therefore lagging
to explain price performance, what can you offerlevels that rational investors assign.
about other subjects, like speculative trading orAll that stands between you and these rather
risk managers' actions?powerful answers is a bit of knowledge and
Let's look first at what you can't say. Don't sayinformation. So get to know your market
"We believe (big institutional holder #2) is selling."structure. Just a gentle reminder for these
For one thing, you can't know that for sure.turbulent times.
Besides, it could be materially harmful to your