| Perspectives of Wireless Marketing Wars - Who | | | | other hand, there is an upsurge in interest in |
| will Be the Winner? | | | | mobile E-mail and extended abilities of smart |
| By Sergey Bocharov, | | | | mobile devices from companies and corporations. |
| PDA & Mobile Market Analyst | | | | Modern smart mobile systems are to be: always |
| QArea Group | | | | available (small sized / handy), always On |
| According to the research held by analytics | | | | (optimized memory usage, minimal battery use), |
| company Canalys the market of "smart" mobile | | | | extensible (new software can be added if |
| devices in Europe, Near East and Africa grows | | | | necessary), affordable, and of various form |
| more rapidly than market of mobile phones. Within | | | | factors. Moreover, a smart mobile device should |
| the first half of 2005 9.6 million of smartphones | | | | combine the maximum of mobile technologies |
| and PDAs were sold compared to 3.6 million during | | | | available at the moment: GPS, VoIP, Bluetooth, |
| the same period of the previous year. Such trend | | | | IrDa, GPRS/EDGE, Wi-Fi, mobile E-mail, support of |
| is observed worldwide - almost 70 million full | | | | HTTP protocol, MP3 etc. This is a vast domain for |
| feature handsets are sold worldwide. According to | | | | competition among manufacturers of operation |
| analysts the two main processes in progress | | | | systems for smartphones and PDAs. |
| stipulate such growth at the moment. On the one | | | | There are several very large players in this |
| hand, ordinary users interchange their old | | | | market: Symbian OS, BREW OS, Blackberry OS, |
| smartphones and PDAs to newer ones. On the | | | | Windows Mobile OS and Palm OS etc. |