| Perspectives of Wireless Marketing Wars - Who | | | | the other hand, there is an upsurge in |
| will Be the Winner? | | | | interest in mobile E-mail and extended |
| | | | abilities of smart mobile devices from |
| By Sergey Bocharov, | | | | companies and corporations. |
| | | | |
| PDA & Mobile Market Analyst | | | | Modern smart mobile systems are to be: always |
| | | | available (small sized / handy), always On |
| QArea Group | | | | (optimized memory usage, minimal battery |
| | | | use), extensible (new software can be added |
| According to the research held by analytics | | | | if necessary), affordable, and of various |
| company Canalys the market of "smart" mobile | | | | form factors. Moreover, a smart mobile device |
| devices in Europe, Near East and Africa grows | | | | should combine the maximum of mobile |
| more rapidly than market of mobile phones. | | | | technologies available at the moment: GPS, |
| Within the first half of 2005 9.6 million of | | | | VoIP, Bluetooth, IrDa, GPRS/EDGE, Wi-Fi, |
| smartphones and PDAs were sold compared to | | | | mobile E-mail, support of HTTP protocol, MP3 |
| 3.6 million during the same period of the | | | | etc. This is a vast domain for competition |
| previous year. Such trend is observed | | | | among manufacturers of operation systems for |
| worldwide - almost 70 million full feature | | | | smartphones and PDAs. |
| handsets are sold worldwide. According to | | | | |
| analysts the two main processes in progress | | | | There are several very large players in this |
| stipulate such growth at the moment. On the | | | | market: Symbian OS, BREW OS, Blackberry OS, |
| one hand, ordinary users interchange their | | | | Windows Mobile OS and Palm OS etc. |
| old smartphones and PDAs to newer ones. On | | | | |